two young people sitting in the backseat of the car playing a game
two young people sitting in the backseat of the car playing a game

Ready for
a thrilling
ride? hand showing "o"

Unpause your life

Here comes the whole experience

boy wearing a VR headset, enjoying relaxing content

Browse & Stream

Watch movies and exciting documentaries, enjoy relaxing experiences or stream content on a virtual screen.

girl playing a game in a vr headset

Casual Experiences

Play your favorite game or choose one of our 2D games to experience it on a virtual screen with a motion-synced surrounding.

girl totally immersed into a holoride experience

Immersive Games

Enjoy fully immersive, never ending VR experiences, in-sync with the motion of the car.

What awaits you

Something extra

VR headset in the hand of a girl, hanging in front of a car with holoride branding

Buckle up!

We created an eclipse moment with holoride. Our experience will give you the thrill ride of your life. Period.

Watch the video
Previous location-based holoride experiences

Our journey so far

Disney x Audi

Disney x Audi

A deep-space experience, based on Marvel’s Rocket Racoon. Learn about our first public holoride demo, showcased at the SpeedVegas racetrack.

Learn more
Discovery Channel x Porsche

Discovery Channel x Porsche

Our debut in edutainment. At IAA Mobility in Frankfurt, we explored holoride’s advantages when it comes to 2D content like documentaries.

Learn more
Universal x Ford

Universal x Ford

Ever delivered a message to Frankenstein himself? We teamed up with Universal Pictures to make exactly this possible, right in the heart of Hollywood.

Learn more
Cool Hunting logo
Making transit time count
”It was delightful, thrilling and shockingly seamless.”Cool Hunting
Interesting Engineering Logo
Changing in-car experiences forever
“The platform turns the back seat into the kind of immersive experience that was only available at a theme park just a couple of years ago.”Interesting Engineering
AR Post logo
Pushing the boundaries of what’s possible
“It really did feel like I was traveling in physical reality along the same space path I was taking in the game so that was cool.”AR Post
Cool Hunting logo
Making transit time count
”It was delightful, thrilling and shockingly seamless.”Cool Hunting
Interesting Engineering Logo
Changing in-car experiences forever
“The platform turns the back seat into the kind of immersive experience that was only available at a theme park just a couple of years ago.”Interesting Engineering
AR Post logo
Pushing the boundaries of what’s possible
“It really did feel like I was traveling in physical reality along the same space path I was taking in the game so that was cool.”AR Post
Cool Hunting logo
Making transit time count
”It was delightful, thrilling and shockingly seamless.”Cool Hunting
Interesting Engineering Logo
Changing in-car experiences forever
“The platform turns the back seat into the kind of immersive experience that was only available at a theme park just a couple of years ago.”Interesting Engineering
AR Post logo
Pushing the boundaries of what’s possible
“It really did feel like I was traveling in physical reality along the same space path I was taking in the game so that was cool.”AR Post