two young people sitting in the backseat of the car playing a game
two young people sitting in the backseat of the car playing a game

Ready for
a thrilling
ride? hand showing "o"

Unpause your life

Here comes the whole experience

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Browse & Stream

Watch movies and shows or stream content on a massive virtual screen.

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Casual Experiences

Play classic games in a unique environment.

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Immersive Games

Enjoy fully immersive, motion-synced VR experiences in your car.

girl and boy sitting in the backseat of a convertible classic car, girl holding compact device in her hand

Your gateway to holoride

With the holoride retrofit, you can finally experience holoride in any car – regardless of the model, make, or year!

Go to the holoride Shop
What awaits you

Something extra

VR headset in the hand of a girl, hanging in front of a car with holoride branding

Buckle up!

We created an eclipse moment with holoride. Our experience will give you the thrill ride of your life. Period.

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Previous location-based holoride experiences

Our journey so far

Disney x Audi

Disney x Audi

A deep-space experience, based on Marvel’s Rocket Racoon. Learn about our first public holoride demo, showcased at the SpeedVegas racetrack.

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Discovery Channel x Porsche

Discovery Channel x Porsche

Our debut in edutainment. At IAA Mobility in Frankfurt, we explored holoride’s advantages when it comes to 2D content like documentaries.

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Universal x Ford

Universal x Ford

Ever delivered a message to Frankenstein himself? We teamed up with Universal Pictures to make exactly this possible, right in the heart of Hollywood.

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Rent it now

Get ready for a special summer experience and be one of the first to rent a holoride pack! Benefit from low costs, unlimited fun and a flexible rental period.

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