Turning vehicles into moving theme parks.

We spend a lot of time on the go. Let’s make it count. We believe that every journey should be enjoyed. Like a trip to a theme park, holoride gives you a fun and connected experience with every ride. holoride takes everyday journeys and transforms them into hyper-immersive experiences by combining navigational and car data with XR.

Adding thrill to every ride

XR Icon

XR enriched by driving physics

Until now, immersive experiences have been mostly visual. But holoride includes the real-time physical feedback of the vehicle you’re in, making your experience even more intense. So you really start to feel what you see. With holoride, reality becomes part of the game.

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Elastic Content

Elastic Content

The most exciting experiences are the new ones. With holoride, every ride is a new adventure and the XR content is never the same. holoride’s elastic content adapts to the route length and type, driving styles, and location for experiences tailored to your journey.

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Passenger Female Icon

More euphoria, less nausea

People often can’t enjoy transit time, because watching a movie or reading makes them feel uncomfortable. By matching what you see and what you feel with almost no latency, holoride is able to reduce motion sickness. Being in transit becomes time well spent.

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backset passengers enjoying a holoride

Turning back seats into entertainment spaces


A perfectly-synchronized journey through virtual worlds.

The Verge

Curious? Join the team!

holoride is growing and we're constantly looking for curious minds, talented engineers, tech enthusiasts, and everyone who is excited to join the ride.