RIDE token in the Metaverse with benefits

from RIDE

Driving change

Capture value along the way

The holoride content and data economy is designed to create a sustainable environment that incentivizes the creation and consumption of in-car content, while also allowing the resulting metadata to be monetized.

RIDE token in the middle of a city

holoride economy


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Passengers will benefit from a radically new and immersive in-car experience. With the implementation of blockchain and NFTs, users of the holoride platform can customize their experience and trade items they have earned or bought on their rides.

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Content creators & media companies

Empowered by holoride’s Elastic SDK, quickly develop motion and location-aware content for moving vehicles – eliminating tech and business complexity and providing the necessary commercial scale. Thanks to the blockchain protocol, they can rely on a fair revenue-sharing model, which rewards their work based on passengers’ engagement time and activities.

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Car manufacturers and mobility companies

Enable the car for a broad spectrum of media use cases to delight customers with a first-of-its-kind in-car experience. Extending the in-car experience to personal devices can monetize existing vehicle data and passengers’ time.

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Extended Reality (XR) platform

Benefit from holoride enabling devices (e.g., XR headsets) for in-car use – unlocking new use cases with a highly captive audience outside the home, business, and location-based entertainment segment.

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Brands will indirectly monetize their products via product placements integrated with holoride experiences. In addition, they will be able to purchase metadata generated by holoride users, to target their audience in a more engaging manner.

A fair share for each value-creating party

Business model

What differentiates holoride’s revenue share model from other existing media platforms is a usage-time-based compensation model for its contributors. Furthermore, the tokenization of holoride’s in-experience business unlocks and accelerates additional revenue streams for all participants in the ecosystem.

holoride collects and stores valuable data that is currently not available through any independent third party. This data is generated by the holoride ecosystem, and the RIDE token is used to grant access and ensure that the value created is captured by its participants. holoride seeks to enable access to these anonymized datasets via its token, all of which adhere to the highest European General Data Protection Regulation (GDPR) standards.


holoride Litepaper

Download our Litepaper if you're interested in the full story behind what we are doing, the vision, and how we aim to enhance our ecosystem with blockchain technology.