Boy and Girl wearing HTC Flow headset, playing holoride game in backseat of a car

Infinite scope for creating content and doing business

Why are we doing this?

  • 400billion

    hours is how long people spend in cars every year

  • 1.2trillion

    euros is the estimated total value of this time spent in cars

  • 40million

    trips are made daily with the four biggest ride-hailing companies

Monetizing travel time

We are creating a first-of-its-kind media platform for immersive XR content that is made for moving vehicles. This means holoride is establishing an ecosystem for highly immersive, motion- and location-synchronized in-vehicle XR experiences, transforming the car into a canvas with infinite possibilities for content creation. For partners and key industries, we are opening a completely new market that promises a captive audience and additional revenue streams. XR content and its many applications will change the world as we know it today. At the same time, it will open up new and untapped business fields that offer massive opportunities.


holoride is far and away the leader for turning time in a passenger seat into time well spent. It isn’t easy to integrate so many different complex technologies into a product that feels seamless.

Palmer Luckey, Founder, Oculus VR (Meta)

Enter a world of infinite possibilities

Entertainment Icon


Leveraging the power of motion synchronization in real-time for unparalleled in-car gaming experiences or video streaming

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Enabling interactive learning and historical sightseeing to explore the world with highly engaging and educational content at every turn

Well being Icon


Creating mindful and relaxing experiences to unwind while enjoying a scuba dive under the sea or flying over the rain forest

Car Manufacturers and Mobility Providers

Expand your digital business model and surprise your customers with a first-of-its-kind in-car experience, enabling the car to host a broad spectrum of media use cases.

  • Curated content: Offer your customers and passengers access to holoride’s unique experience catalogue - or develop your own brand-exclusive titles.

  • Additional revenue: Monetize existing vehicle data and your passengers’ time, and cross-sell your connected car features, data plans, or transportation services.

  • Easy integration: No installation of additional hardware necessary—holoride simply adapts to the existing architecture and vehicle data.

XR Platforms and Technology Companies

We enable devices and technologies from Extended Reality (XR) platforms and headset manufacturers for in-car usage—unlocking new use cases with a highly captive audience outside the traditional segment.

  • Automotive expertise: Benefit from holoride’s knowledge of the automotive industry to build stable, scalable, and automotive-grade solutions.

  • More opportunities: Provide your developer community with additional opportunities to generate revenue with a highly captive audience.

  • Powerful distribution channel: Unlock additional distribution channels, like car dealerships, in an environment that is less price-sensitive than consumer electronics.

Content Creators and Media Companies

Develop motion- and location-aware content for moving vehicles. Expand your franchise to the mobility space, leverage cross-marketing opportunities for games, films, and shows, or come up with new content that makes transit time count.

  • New creative opportunities: Break new ground with holoride’s revolutionary Elastic Content format—designed with the passenger in mind.

  • Additional revenue: Boost your commercial success by reaching a captive audience via the powerful automotive distribution channel.

  • Easy-to-use toolset: Benefit from our intuitive, visual Elastic SDK, blueprints, and sample projects that require no coding for your initial build.