girl looking outside of window, dreaming

Create your
own Motorverse

Pushing the boundaries of what’s possible

The holoride ecosystem

The holoride content and data economy is designed to create a sustainable environment that incentivizes the creation and consumption of in-car content, while also allowing the resulting metadata to be monetized. At the core, passengers will benefit from a radically new and immersive in-car experience built on a decentralized, blockchain-based media platform.


holoride app & experiences

Application that runs on the personal device of passengers (e.g., headset) for user authentication, content browsing, and content restrictions (e.g., certain vehicles, geofencing, etc.). It also connects the car with the vehicle localization software and content.


Elastic SDK

A toolset to design, test, and deliver holoride experiences with existing game engines, developed in close collaboration with leading games studios.


Vehicle localization

Real-time synchronization of the car’s motion, location, and route with the experience. It's autonomous driving software modified for media use cases.

holoride platform

holoride platform

Connecting car manufacturers with content creators and passengers, providing the necessary web services, tutorials, and documentation.

Unity Scene visualization with car below and in-game assets flying above

Changing in-car experiences forever

We announced the release of our Elastic SDK at the Game Developers Conference '21 during our Unity-sponsored session.

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Create your own experience

Development Kit

We're embracing creative communities. To empower and support you on your holoride journey, we've developed an all-in-one development kit that provides the essential sensor data allowing for real-world tests in your car. It’s made by developers for developers, adding a range of useful features for your in-vehicle tests.

visualization of a street with gps

Ride recordings

These recordings are travel data collected from real-world car drives. We distinguish between experience recordings that focus on very particular driving scenarios, like city centers or the highway. And, technical recordings that help test experiences against very challenging road scenarios, like complex bridge structures or winding roads.

Don't miss out

Start creating your own world and breathtaking experiences.