About us

Who we are

Revolutionizing in-car entertainment

At holoride, we’re pushing the boundaries of what’s possible. We believe that in-car entertainment should not be limited by screen size or travel time. We’re passionate about cars, media, and technology.

holoride is more than “just another” entertainment solution. It’s the future of how we will entertain ourselves while on the go.

Our purpose

Making transit time count. We believe that time is the most precious resource—and commuting shouldn’t waste it. With holoride, transit time becomes valuable time that makes people on the go smarter, happier, and even more productive.

Our vision

Turning vehicles into moving theme parks. The joy of letting go and being drawn into a new world is something that people of all ages share. That’s why the “moving theme park” is the perfect metaphor for what we want to achieve: a mesmerizing environment.

Our mission

Adding thrill to every ride. We’re bringing a new media category to the world: Elastic Content. It links extended reality with real-time motion data to create immersive, adaptive, and—if desired—shared experiences that are never the same twice.

The people behind holoride's grand vision

Meet the founders

Nils Wollny

Co-founder & Chief Executive Officer

Nils Wollny

Co-founder & Chief Executive Officer

Served as Managing Director of one of Europe’s leading market-listed digital agencies. Former Head of Digital Business at German premium car manufacturer Audi. Nils was named “Rising Star 2020” by Automotive News Europe.

Daniel Profendiner

Co-founder & Director Advanced Development

Daniel Profendiner

Co-founder & Director Advanced Development

More than ten years of experience in programming and concept development for piloted driving and virtual technologies. Developer of algorithms for self-driving cars and former Lead Engineer for Immersive In-Car Technologies at Audi.

Marcus Kuehne

Co-founder & Director Intellectual Property

Marcus Kuehne

Co-founder & Director Intellectual Property

Almost 20 years of experience in product marketing, development, and strategy at Audi. Marcus filed more than 200 patents for infotainment and immersive tech applications. Founder of one of Germany’s largest VR communities.

A stellar advisory board

Meet the advisors

Portrait of the Russo Brothers, Anthony and Joe Russo

Anthony & Joseph Russo

Directors, Avengers: Infinity War & Endgame

Anthony & Joseph Russo

Directors, Avengers: Infinity War & Endgame

The Russo Brothers are American film and TV directors best known for their four installments in the Marvel Cinematic Universe, including Avengers: Infinity War (2018) and Endgame (2019). They advise holoride from an entertainment and storytelling perspective.

Palmer Luckey

Founder, Oculus VR (Meta)

Palmer Luckey

Founder, Oculus VR (Meta)

Entrepreneur and founder of Oculus VR, which was acquired by Meta in 2014, and creator of the Oculus Rift. Oculus is widely credited with reviving the virtual reality industry. Palmer advises holoride on technology and product innovation.

Dirk Ahlborn

Founder & Chairman, Hyperloop TT

Dirk Ahlborn

Founder & Chairman, Hyperloop TT

Entrepreneur, investor, founder, and chairman of Hyperloop Transportation Technologies Inc. Known for his unique approach to bringing paradigm-shifting business to life, Dirk advises holoride on innovation and opportunities in the mobility industry.

Thomas Alt

Founder & CEO, Metaio AR (Apple)

Thomas Alt

Founder & CEO, Metaio AR (Apple)

Entrepreneur and founder of Metaio AR, which was acquired by Apple in 2015. Currently serves as Partner at Atlantic Bridge, a global growth equity tech investment firm. Thomas advises holoride on AR, VR, and product innovation.

Kathleen Cohen

Founder, The Collaboratorium

Kathleen Cohen

Founder, The Collaboratorium

A creative, immersive strategist within emerging tech, Kathleen has held roles at Disney Parks & Resorts, Dreamworks, and IBM Innovation. Through her work as it relates to the Metaverse, she provides an ethical angle to holoride’s technology.

Greg Castle

Founder, Anorak Ventures

Greg Castle

Founder, Anorak Ventures

Managing Partner of Anorak Ventures, a seed-stage VC firm focused on emerging technology. Greg held senior strategic and marketing roles at Scaleform, Autodesk, and Glassdoor, and advises holoride on funding and financial opportunities.

Clark Parsons

Managing Director, Internet Economy Foundation (IE.F)

Clark Parsons

Managing Director, Internet Economy Foundation (IE.F)

Managing Director of the Internet Economy Foundation (IE.F) and partner at iconomy, a consultancy based on business strategy and structures for early-stage ventures. Clark advises holoride on investment and regulatory topics.

Advisory Board

Announcing the formation of our stellar advisory board with major industry leaders and pioneers from tech, mobility, and Hollywood

Changing in-car entertainment together

Our investors

Audi

The Audi Group, with its Audi, Ducati, and Lamborghini brands, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. With new models, innovative mobility offerings, and other attractive services, Audi is working towards sustainable, individual premium mobility.

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Terranet AB

Terranet develops software for radio-based solutions and 3D image analysis for advanced driver-assistance systems and autonomous vehicles (ADAS and AV). The Swedish software company is pioneering breakthrough safety technology for the ADAS and AV industries. Terranet Holding AB (publ) is listed on Nasdaq.

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Schell Games

Schell Games is the largest full-service educational and entertainment game development company in the United States. Founded in 2002 by award-winning game designer and author Jesse Schell, the company boasts a highly talented array of artists, engineers, producers, and game designers.

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General Questions

If you’d like to find out more about holoride or have any questions, feel free to reach out to us.

Get in touch