holoride Audi in front of bar

About us

At holoride, we truly believe in the power of storytelling. A story well told ignites your imagination and brings you into the heart of the action. Adding technology into the mix allows us to create completely new dimensions of storytelling with an unparalleled immersiveness. We’re pushing the boundaries of what’s possible because we believe that in-car entertainment should not be limited by screen size or travel time. We’re passionate about cars, media, and technology, which is why holoride is more than “just another” entertainment solution. It’s the future of how we will entertain ourselves while on the go.

Our purpose

Making transit time count. We believe that time is the most precious resource—and commuting shouldn’t waste it. With holoride, transit time becomes valuable time that makes people on the go smarter, happier, and even more productive.

Our vision

Turning vehicles into moving theme parks. The joy of letting go and being drawn into a new world is something that people of all ages share. That’s why the “moving theme park” is the perfect metaphor for what we want to achieve: a mesmerizing environment on the go.

Our mission

Adding thrill to every ride. We’re bringing a new media category to the world: Elastic Content. It links extended reality with real-time motion data to create immersive, adaptive, and—if desired—shared experiences that are never the same twice. Elastic Content delights, excites, and inspires people wherever they want to go.

Meet the founders

Meet the people behind holoride's grand vision.

  • Nils Wollny, CEO & co-founder holoride leaning on car

    Nils Wollny

    Co-founder & Chief Executive Officer

    Served as Managing Director of one of Europe’s leading market-listed digital agencies. Former Head of Digital Business at German premium car manufacturer Audi. Nils was named “Rising Star 2020” by Automotive News Europe.

  • Daniel Profendiner, Co-founder & CTO of holoride leaning on car

    Daniel Profendiner

    Co-Founder & Director Advanced Development

    More than ten years of experience in programming and concept development for piloted driving and virtual technologies. Developer of algorithms for self-driving cars and former Lead Engineer for Immersive In-Car Technologies at Audi.

  • Marcus Kuehne, Co-founder & Director Intellectual Property leaning on car

    Marcus Kuehne

    Co-Founder & Director Intellectual Property

    Almost 20 years of experience in product marketing, development, and strategy at Audi. Marcus filed more than 200 patents for infotainment and immersive tech applications. Founder of one of Germany’s largest VR communities.

holoride Advisory Board with five people standing in the background and three in front sitting on a black sofa

Meet the advisors

Back (from left): Dirk Ahlborn, Palmer Luckey, Anthony & Joseph Russo, Thomas Alt; Front (from left): Kathleen Cohen, Todd Makurath, Greg Castle

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  • Portrait of the Russo Brothers

    Anthony & Joseph Russo

    Directors, Avengers: Infinity War & Endgame

    The Russo Brothers are American film and TV directors best known for their four installments in the Marvel Cinematic Universe, including Avengers: Infinity War (2018) and Endgame (2019). They advise holoride from an entertainment and storytelling perspective.

  • Portrait of Palmer Luckey

    Palmer Luckey

    Founder, Oculus VR (Meta)

    Entrepreneur and founder of Oculus VR, which was acquired by Meta in 2014, and creator of the Oculus Rift. Oculus is widely credited with reviving the virtual reality industry. Palmer advises holoride on technology and product innovation.

  • Portrait of Dirk Ahlborn

    Dirk Ahlborn

    Founder & Chairman, Hyperloop TT

    Entrepreneur, investor, founder, and chairman of Hyperloop Transportation Technologies Inc. Known for his unique approach to bringing paradigm-shifting business to life, Dirk advises holoride on innovation and opportunities in the mobility industry.

  • Portrait of Thomas Alt

    Thomas Alt

    Founder & CEO, Metaio AR (Apple)

    Entrepreneur and founder of Metaio AR, which was acquired by Apple in 2015. Currently serves as Partner at Atlantic Bridge, a global growth equity tech investment firm. Thomas advises holoride on AR, VR, and product innovation.

  • Portrait of Kathleen Cohen

    Kathleen Cohen

    Founder, The Collaboratorium

    A creative, immersive strategist within emerging tech, Kathleen has held roles at Disney Parks & Resorts, Dreamworks, and IBM Innovation. Through her work as it relates to the Metaverse, she provides an ethical angle to holoride’s technology.

  • Portrait of Greg Castle

    Greg Castle

    Founder, Anorak Ventures

    Managing Partner of Anorak Ventures, a seed-stage VC firm focused on emerging technology. Greg held senior strategic and marketing roles at Scaleform, Autodesk, and Glassdoor, and advises holoride on funding and financial opportunities.

  • Portrait of Clark Parsons

    Clark Parsons

    Managing Director, Internet Economy Foundation (IE.F)

    Managing Director of the Internet Economy Foundation (IE.F) and partner at iconomy, a consultancy based on business strategy and structures for early-stage ventures. Clark advises holoride on investment and regulatory topics.

Our investors

Audi Logo


The Audi Group, with its Audi, Ducati, and Lamborghini brands, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. With new models, innovative mobility offerings, and other attractive services, Audi is working towards sustainable, individual premium mobility.

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Terranet Logo

Terranet AB

Terranet develops software for radio-based solutions and 3D image analysis for advanced driver-assistance systems and autonomous vehicles (ADAS and AV). The Swedish software company is pioneering breakthrough safety technology for the ADAS and AV industries. Terranet Holding AB (publ) is listed on Nasdaq.

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Schell Games Logo

Schell Games

Schell Games is the largest full-service educational and entertainment game development company in the United States. Founded in 2002 by award-winning game designer and author Jesse Schell, the company boasts a highly talented array of artists, engineers, producers, and game designers.

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General Questions

If you’d like to find out more about holoride or have any questions, feel free to reach out to us.