Tech startup holoride announces collaboration with the first three powerful production studios: Mackevision, REWIND, and Schell Games. After the company’s successful launch at CES in Las Vegas (holoride was named “Best of CES” four times), this is the next major development step.
Almost 5 months ago at CES Las Vegas, holoride announced to distribute its Software Development Kit to developers by the end of the year. Ahead of schedule, the startup now gives an alpha version of the SDK to a selected group of leading production studios to create the world’s first holoride experiences for their customers.
Elastic Content: a new category
holoride links Extended Reality (XR) visualization (e.g. VR) with a vehicle’s motion data in real time, creating an extremely immersive experience for passengers that also helps to reduce motion sickness. This technology introduces a new content category that is highly adaptive and always matches with type and length of the route. This is called Elastic Content.
said Nils Wollny, CEO and co-founder of holoride.
A world leader in 3D visualization
With Mackevision, holoride collaborates with a global name for animation. The company developed special effects for Game of Thrones and various Netflix productions. Since 2018, it belongs to Accenture Interactive – which again extends possible fields of cooperation:
said Matthias Schrader, Head of Accenture Interactive Germany/Austria/Switzerland.
Schrader continued “holoride drives and explores this intersection, in which we also see a lot of business potential. So, we are proud to be among the first movers developing Elastic Content.”
Creative masterminds for virtual and mixed reality
Internationally acclaimed immersive content studio, REWIND, joins holoride with its amazing track record in innovating in the automotive and evolving digital mobility industry. It started with the world’s first fully interactive VR car configurator for Lexus back in 2014. Over the years, REWIND has continued to drive innovation for the world's largest brands such as Red Bull, Jaguar, Rolls-Royce, and Infiniti.
America’s number one educational and entertainment game development company
Schell Games has produced an amazing array of innovative and award-winning educational and entertainment experiences, including some of the most popular interactive theme park attractions in the world. Since 2002, the Schell Games team has worked to create interactive experiences on myriad platforms to enrich the lives of players of all ages.
stated CEO Jesse Schell. “With holoride, reality becomes part of the game. Our collaboration will create an exciting and fundamentally new approach for bringing content and reality together."
holoride’s SDK will be released by the end of 2019
holoride pursues an open platform approach. Therefore, the company is currently working on a market-ready Software Development Kit (SDK) for a wider range of content creators, that will be out by the end of 2019. The agile feedback of experienced content studios is a major part of the development. For brands and marketeers, this SDK opens up new worlds - literally. Content creators, game developers, and studios are invited to get in touch for the distribution list of the SDK: firstname.lastname@example.org