Turning vehicles into moving theme parks

holoride takes everyday journeys and transforms them into hyper-immersive experiences by combining navigational and car data with XR.

Adding thrill to every ride

We spend a lot of time on the go. Let’s make it count. We believe that every journey should be enjoyed. Like a trip to a theme park, holoride gives you a fun and connected experience with every ride.

XR enriched by
driving physics

Until now, immersive experiences have been mostly visual. But holoride includes the real-time physical feedback of the vehicle you’re in, making your experience even more intense. So you really start to feel what you see. With holoride, reality becomes part of the game.


The most exciting experiences are the new ones. With holoride, every ride is a new adventure and the XR content is never the same. holoride’s elastic content adapts to the route length and type, driving styles, and location for experiences tailored to your journey.

More euphoria,
less nausea

People often can’t enjoy transit time, because watching a movie or reading makes them feel uncomfortable. By matching what you see and what you feel with almost no latency, holoride is able to reduce motion sickness. Being in transit becomes time well spent.
On request, a holoride demo is available in southern Germany.
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For any press related questions or contact requests, please write us at press@holoride.com

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