Boy and Girl wearing HTC Flow headset, playing holoride game in backseat of a car

Infinite scope for creating content and doing business

Why are we doing this?

  • 400billion

    hours is how long people spend in cars every year

  • 1.2trillion

    euros is the estimated total value of this time spent in cars

  • 40million

    trips are made daily with the four biggest ride-hailing companies

Monetizing travel time

We are creating a first-of-its-kind media platform for immersive XR content that is made for moving vehicles. This means holoride is establishing an ecosystem for highly immersive, motion- and location-synchronized in-vehicle XR experiences, transforming the car into a canvas with infinite possibilities for content creation. For partners and key industries, we are opening a completely new market that promises a captive audience and additional revenue streams. XR content and its many applications will change the world as we know it today. At the same time, it will open up new and untapped business fields that offer massive opportunities.


holoride is far and away the leader for turning time in a passenger seat into time well spent. It isn’t easy to integrate so many different complex technologies into a product that feels seamless.

Palmer Luckey, Founder, Oculus VR (Meta)

Content Creators and Media Companies

We enable content creators and media companies to develop motion- and location-aware content for moving vehicles—eliminating tech and business complexity and providing commercial scale. Expand your franchise to the mobility space, leverage cross-marketing opportunities for games, films, and shows, or come up with radical new content and applications that make transit time count. As our content partner, you will benefit from:

  • New creative opportunities: Break new ground with holoride’s revolutionary Elastic Content format—designed with the passenger in mind.

  • Additional revenue: Boost your commercial success by reaching a captive audience via the powerful automotive distribution channel.

  • Easy-to-use toolset: Benefit from our intuitive, visual Elastic SDK, blueprints, and sample projects that require no coding for your initial build.

Start creating

Car Manufacturers and Mobility Providers

We enable car manufacturers and mobility providers to surprise and delight their customers with a first-of-its-kind in-car experience—equipping the car for a broad spectrum of media use cases. Expand your digital business model by extending the in-car experience to your customers' personal devices. As our mobility partner, you will benefit from:

  • Curated content: Offer your customers and passengers access to holoride’s unique experience catalogue—or develop your own brand-exclusive titles.

  • Additional revenue: Monetize existing vehicle data and your passengers’ time, and cross-sell your connected car features, data plans, or transportation services.

  • Easy integration: No installation of additional hardware necessary—holoride simply adapts to the existing architecture and vehicle data.

Contact us

XR Platforms and Technology Companies

We enable devices and technologies from Extended Reality (XR) platforms and headset manufacturers for in-car usage—unlocking new use cases with a highly captive audience outside the home-, business-, and location-based entertainment segment. As our tech partner, you will benefit from:

  • Automotive expertise: Benefit from holoride’s knowledge of the automotive industry to build stable, scalable, and automotive-grade solutions.

  • More opportunities: Provide your developer community with additional opportunities to generate revenue with a highly captive audience.

  • Powerful distribution channel: Unlock additional distribution channels, like car dealerships, in an environment that is less price-sensitive than consumer electronics.

Contact us

Our co-pilots

Audi Logo


Audi is one of Germany’s premium car manufacturers. It’s an automotive innovator, part of our origin, and a seed investor in our endeavor to change in-car entertainment forever.

Porsche Logo


Porsche is a German premium sports car manufacturer that traces its origins to a design office of brilliant engineer Ferdinand Porsche. It was also the partner for our very first edutainment experience.

Schell Games Logo

Schell Games

Schell Games is the largest full-service education and entertainment game development company in the United States. And it’s the studio behind two of our very first holoride originals.