After proving the technical integration of our software with Porsche during the STARTUP AUTOBAHN program, we met the premium car manufacturer again – this time, at Porsches Next Visions Day, part of IAA. As a holorider, in the back of a Porsche Cayenne, you can choose from an experience menu list: enjoy a drone flight across a future city, curiously explore the deep sea, or watch the birth of our planet in an intriguing 2D documentary. Our Ambi Environment technology allows passengers 2D video consumption using the VR goggles and fueled by the world leader of real-life entertainment: Discovery Channel.
Nils Wollny, CEO and co-founder of holoride explained. As a first content partner for these kinds of experiences, we are proud to announce our collaboration with the Discovery Channel, an expert of real-life content for more than 30 years. With this first collaboration, we prove that exciting 2D content can also be enjoyed in the car by becoming immersive. The flight through the future city demonstrates how documentaries could look in the future, beaming passengers through time and places, allowing them to dive into a variety of worlds.
For Discovery, this step appears highly consistent and useful:
said Alberto Horta, Deputy Managing Director Discovery Germany. After going underwater and back in time, we are curious to see where our future cooperation with Discovery will take us.
Collaborating with Porsche and Discovery once more underlines our approach to being a truly open platform for any car manufacturer and content developer in the world. From gaming to education, no matter what the content is about, with holoride it becomes more immersive, more explorative, and more enjoyable on the move.