Implementing edutainment for the first time

holoride collaborates with Porsche and Discovery Channel

A Porsche Cayenne takes passengers into a “world of worlds”
A Porsche Cayenne takes passengers into a “world of worlds”

After proving the technical integration of our software with Porsche during the STARTUP AUTOBAHN program, we met the premium car manufacturer again – this time, at Porsches Next Visions Day, part of IAA. As a holorider, in the back of a Porsche Cayenne, you can choose from an experience menu list: enjoy a drone flight across a future city, curiously explore the deep sea, or watch the birth of our planet in an intriguing 2D documentary. Our Ambi Environment technology allows passengers 2D video consumption using the VR goggles and fueled by the world leader of real-life entertainment: Discovery Channel.

The Ambi Environment combines 2D video content with a moving surrounding, allowing consumption without motion sickness
The Ambi Environment combines 2D video content with a moving surrounding, allowing consumption without motion sickness

For the first time, we not only show that our technology enables entertainment and gaming in a moving vehicle. This time the news is about non-fiction, education, and edutainment,

Nils Wollny, CEO and co-founder of holoride explained. As a first content partner for these kinds of experiences, we are proud to announce our collaboration with the Discovery Channel, an expert of real-life content for more than 30 years. With this first collaboration, we prove that exciting 2D content can also be enjoyed in the car by becoming immersive. The flight through the future city demonstrates how documentaries could look in the future, beaming passengers through time and places, allowing them to dive into a variety of worlds.

Taking the passengers to an immersive VR drone flight through a next century city
Taking the passengers to an immersive VR drone flight through a next century city

For Discovery, this step appears highly consistent and useful:

We play a decisive role in shaping the evolution of moving image consumption and are delighted to be able to reach passengers now also in their vehicles with our high-class documentaries,

said Alberto Horta, Deputy Managing Director Discovery Germany. After going underwater and back in time, we are curious to see where our future cooperation with Discovery will take us.

Nils, Alberto Horta (Discovery) and Anja Mertens (Porsche) introducing their joint project during Porsche Innovation Day at IAA
Nils, Alberto Horta (Discovery) and Anja Mertens (Porsche) introducing their joint project during Porsche Innovation Day at IAA

Collaborating with Porsche and Discovery once more underlines our approach to being a truly open platform for any car manufacturer and content developer in the world. From gaming to education, no matter what the content is about, with holoride it becomes more immersive, more explorative, and more enjoyable on the move.

About holoride

German startup holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness. The tech startup was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, who holds a minority stake in the startup. It was hailed “Best of CES” four times (Las Vegas, January 2019), recognized as one of the 100 Best Inventions of 2019 by TIME Magazine and is part of the global innovation platform “STARTUP AUTOBAHN powered by Plug and Play.” In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.