More than 180.000 visitors and 4.500 exhibitors – every year in January, the CES turns Las Vegas into the place to be for everyone connected to consumer electronics. This year’s main topics were AR/VR, IoT, 5G Mobile, Smart Cities and, be surprised, cars. Fields, that represent current industry focus points, and at the same time, give a perfect summary of all subjects holoride deals with.
We took the chance to enter the global stage together with Audi (Audi is a minority shareholder of holoride), gave presentations, showed our product trailer and shared our ideas on future VR applications with company- and press representatives. But our main attraction was 10 car minutes away: The famous SPEEDVEGAS racetrack became the spot for the world’s first holoriders.
Creating enthusiastic passengers
Previously, we had been working on an adventure plot, tailormade to the track of SPEEDVEGAS, called “Rocket’s Rescue Run”. An action-packed VR deep space experience. The application gave press people and tech influencers a sneak preview on holoride’s technological prototype and turned their 50 miles per hour ride into a real wild chase. Their reviews are an honor to us – and a proof, that holoride is able to create enthusiasm at the back seat:
CNET, tom’s guide, and Slashgear all followed that assessment, so in the end, we were called “Best of CES” four times. A great award, that really helps us on our way to the consumer market. Moreover, it makes us very excited about the next CES event – so see you in June in Shanghai.