First steps on a global stage

The CES review

Passenger in the car who is trying his first holoride
holoride turns the car into a virtual reality experience platform at CES

More than 180.000 visitors and 4.500 exhibitors – every year in January, the CES turns Las Vegas into the place to be for everyone connected to consumer electronics. This year’s main topics were AR/VR, IoT, 5G Mobile, Smart Cities and, be surprised, cars. Fields, that represent current industry focus points, and at the same time, give a perfect summary of all subjects holoride deals with.

We took the chance to enter the global stage together with Audi (Audi is a minority shareholder of holoride), gave presentations, showed our product trailer and shared our ideas on future VR applications with company- and press representatives. But our main attraction was 10 car minutes away: The famous SPEEDVEGAS racetrack became the spot for the world’s first holoriders.

Creating enthusiastic passengers

Previously, we had been working on an adventure plot, tailormade to the track of SPEEDVEGAS, called “Rocket’s Rescue Run”. An action-packed VR deep space experience. The application gave press people and tech influencers a sneak preview on holoride’s technological prototype and turned their 50 miles per hour ride into a real wild chase. Their reviews are an honor to us – and a proof, that holoride is able to create enthusiasm at the back seat:

It was delightful, thrilling and shockingly seamless.

It's like Ready Player One - but in the back of your car.

The best thing I’ve seen at the show.

CNET, tom’s guide, and Slashgear all followed that assessment, so in the end, we were called “Best of CES” four times. A great award, that really helps us on our way to the consumer market. Moreover, it makes us very excited about the next CES event – so see you in June in Shanghai.

About holoride

German startup holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness. The tech startup was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, who holds a minority stake in the startup. It was hailed “Best of CES” four times (Las Vegas, January 2019), recognized as one of the 100 Best Inventions of 2019 by TIME Magazine and is part of the global innovation platform “STARTUP AUTOBAHN powered by Plug and Play.” In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.