Announcing first production studios

Tech startup holoride announces collaboration with the first three powerful production studios: Mackevision, REWIND, and Schell Games.

holoride spaceship

After the company’s successful launch at CES in Las Vegas (holoride was named “Best of CES” four times), this is the next major development step.

Almost 5 months ago at CES Las Vegas, holoride announced to distribute its Software Development Kit to developers by the end of the year. Ahead of schedule, the startup now gives an alpha version of the SDK to a selected group of leading production studios to create the world’s first holoride experiences for their customers.

Elastic Content: a new category

holoride links Extended Reality (XR) visualization (e.g. VR) with a vehicle’s motion data in real time, creating an extremely immersive experience for passengers that also helps to reduce motion sickness. This technology introduces a new content category that is highly adaptive and always matches with type and length of the route. This is called Elastic Content.

Creating content for journey-based XR experiences is an exciting new challenge for developers. We are very happy to have three leading international production studios on board, each of which has excellent expertise in its specific field,

said Nils Wollny, CEO and co-founder of holoride

mackevision logo

A world leader in 3D visualization

With Mackevision, holoride collaborates with a global name for animation. The company developed special effects for Game of Thrones and various Netflix productions. Since 2018, it belongs to Accenture Interactive – which again extends possible fields of cooperation:

By merging IoT, AI and XR, holoride connects three key technologies that are of highest interest for us as an industry leader of digital user experiences

Matthias Schrader, Head of Accenture Interactive Germany/Austria/Switzerland

Schrader continued “holoride drives and explores this intersection, in which we also see a lot of business potential. So, we are proud to be among the first movers developing Elastic Content.”

rewind logo

Creative masterminds for virtual and mixed reality

Internationally acclaimed immersive content studio, REWIND, joins holoride with its amazing track record in innovating in the automotive and evolving digital mobility industry. It started with the world’s first fully interactive VR car configurator for Lexus back in 2014. Over the years, REWIND has continued to drive innovation for the world's largest brands such as Red Bull, Jaguar, Rolls-Royce, and Infiniti.

Now, with holoride, a new road begins. We can change passenger entertainment forever! What's even more interesting though is when you think of the future of mobility and the fact that, one day, we will all become passengers.

Schell Games logo

America’s number one educational and entertainment game development company

Schell Games has produced an amazing array of innovative and award-winning educational and entertainment experiences, including some of the most popular interactive theme park attractions in the world. Since 2002, the Schell Games team has worked to create interactive experiences on myriad platforms to enrich the lives of players of all ages.

After seeing one of holoride's very first prototypes, I knew we could do great things together. This technology is an invitation to really think outside the box,

stated CEO Jesse Schell. “With holoride, reality becomes part of the game. Our collaboration will create an exciting and fundamentally new approach for bringing content and reality together."

holoride’s SDK will be released by the end of 2019

holoride pursues an open platform approach. Therefore, the company is currently working on a market-ready Software Development Kit (SDK) for a wider range of content creators, that will be out by the end of 2019. The agile feedback of experienced content studios is a major part of the development. For brands and marketeers, this SDK opens up new worlds - literally. Content creators, game developers, and studios are invited to get in touch for the distribution list of the SDK:

About holoride

German startup holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness. The tech startup was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, who holds a minority stake in the startup. It was hailed “Best of CES” four times (Las Vegas, January 2019), recognized as one of the 100 Best Inventions of 2019 by TIME Magazine and is part of the global innovation platform “STARTUP AUTOBAHN powered by Plug and Play.” In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.