Privacy Policy - US

If you live in the United Kingdom or European Union, please review holoride GmbH’s privacy policy.

Effective January 4, 2023

  1. Scope of this Policy

  2. Agreement to Terms

  3. Information We Collect

  4. Cookies

  5. Children’s Privacy

  6. Our Use of Personal Information

  7. Our Disclosure of Personal Information

  8. Your Privacy Choices

  9. How We Store and Safeguard Personal Information

  10. Additional Information for Residents of California

  11. Links to Other Websites

  12. Effective Date and Changes to this Privacy Policy

  13. How to Contact Us

1. Scope of this Policy

holoride, Inc. (“holoride,” “we,” “us,” “our’) respects your privacy and values your trust. The purpose of this Privacy Policy is to inform you of the treatment and handling of personal information that we may learn about you from using our website at www.shop.holoride.com (the “Site”), our mobile application (the “App”), and by using our virtual reality services and any of our other products or services (collectively, with the Site and App, the “Service”). If you have any questions regarding this information or our privacy practices, please contact us via the methods set out in the How to Contact Us section at the end of this Privacy Policy.

2. Agreement to Terms

If you do not agree with the terms of this Privacy Policy and our Terms of Use, then you should immediately discontinue use of the Service without providing us with any personal information.

3. Information We Collect

We may collect the following categories of personal information: (a) directly from you (such as when you enroll in a subscription or send communications to us), (b) from the device and, to the extent applicable, the browser that you use to access the Service, (c) from cookies and similar technologies, and (d) from third parties (such as social media networks when you contact us via social media or use certain third-party authentication platforms).

You are not required to provide all personal information identified in this Privacy Policy to use the Service or to interact with us, but certain functionality will not be available if you do not provide certain personal information. For example, if you do not provide certain personal information, we may not be able to allow you to register an account or respond to your requests or inquiries.

Identifiers

We may collect your name, address, email address, phone number, and username and password for the Service. We also allow users to create an account by logging in through certain third-party authentication platforms (e.g., Auth0). If you choose to register with these platforms, information such as your email address, hashed password, phone number and IP address will be sent to these platforms.

Financial and Commercial Information

We may collect payment details (such as payment card information or bank account details) and purchase and consuming history.

User-Submitted Content

We collect content that you submit to the Service, such as text, photographs, and videos.

Audio-Visual Information

We may collect photographs, video, and other audio-visual material at events where we are sponsors or participants.

Job Applicant Information

If you apply for a position with us, we may collect your resume, employment and education history, and pay history. We may also collect demographic information and characteristics of protected classes under applicable law to comply with state and federal equal employment opportunity laws and understand the diversity of our workforce.

Vehicle Information

We may also collect vehicle information such as make, model, vehicle identification number, position information, sensor data (acceleration, turning rates, speed) and the software authentication key of the vehicle.

Internet or Other Electronic Network Activity

We may also collect information regarding your interaction with and usage of our Service, such as your interaction with our Site (such as which pages you visit, in what order, and for how long), your usage of our App, and the content you viewed through our Service.

Device Information

We may also collect your computer and mobile device type, browser type, IP address, online identifiers, domain names, access times, and geolocation information.

Inferences

We may also draw inferences from the information above that may reflect your preferences and characteristics.

Sensitive Personal Information

Some of the information we collect may qualify as “Sensitive Personal Information” in some jurisdictions. In particular, Sensitive Personal Information includes payment details, geolocation information, and, for job applicants, characteristics of protected classes under applicable law. We only use payment details and geolocation information to: (a) provide our Service to you, including to provide a better experience for you and improving the Service; (b) ensure the security and integrity of the payment process and our systems; (c) undertake activities to verify or maintain the quality or safety of our Services; (d) detect, prevent, and investigate security incidents and other malicious, deceptive, fraudulent or illegal actions; and (e) ensure the physical safety of natural persons. We use information pertaining to characteristics of protected classes to comply with state and federal equal employment opportunity laws and to understand the diversity of our workforce. We do not use Sensitive Personal Information to infer characteristics about you or to profile you.

4. Cookies

We store information is collected automatically through cookies and other similar technologies on the Site. A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for marketing purposes, including targeted advertising (as discussed in more detail below). Cookies on the Site are generally divided into the following categories:

  • Strictly Necessary Cookies: These are required for the operation of the Site. They include, for example, cookies that record your cookie preferences.

  • Analytical/Performance Cookies: These allow us to recognize and count the number of users on the Site and understand how such users navigate through the Site (e.g., when and which pages are visited, in what order the pages are visited, and where a user is located). This helps improve how the Site works, for example, by ensuring that users can find what they are looking for easily.

    We use Google Analytics for part of this process. For more information about Google Analytics, please visit http://www.google.com/policies/privacy/partners/. You can opt-out of Google Analytics’ collection and use of data generated by your use of the Site by going to https://tools.google.com/dlpage/gaoptout.

  • Functional Cookies: These improve the functional performance of websites and make them easier for you to use. These include cookies that are used to remember that you previously visited the Site and asked to remain logged in. We also embed certain videos that are hosted by YouTube. YouTube sets certain functional cookies to remember your preferences (e.g., your preferred language), to remember user input, and to detect and resolve problems with YouTube’s services.

  • Targeting Cookies: These record your visit to the Site, the pages you have visited, and the links you have followed to recognize you as a previous visitor, and to track your activity on the Site and other websites you visit. These cookies are used to display ads on other websites based on your visits to the Site and other online activity. These cookies qualify as persistent cookies because they remain on your device. For more information about targeted advertising and how to opt out with your specific browser and device, go to http://www.aboutads.info/choices/. If you opt-out, you will need to apply these opt-out settings in each device from which you wish to opt out. Not all companies that serve interest-based ads participate in these opt-out programs, so even after opting-out, you may still receive some cookies and interest-based ads from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online, but they may be less relevant to you.

You can prevent the use of certain cookies by modifying your Internet browser settings, typically under the section “Help,” “Internet Options,” or “Settings.” If you disable or delete certain cookies in your Internet browser settings, you may still access the Site, however, you might not be able to access or use important functions or features of the Site, and you may, for example, be required to re-enter your log-in details.

Do-Not-Track Signals

Some web browsers may allow you to transmit a “do-not-track” signal. At this time, holoride does not take any action in response to these signals.

5. Children’s Privacy

The Service is not intended for use by people under 13 years of age. We do not knowingly or intentionally gather personal information about visitors who are under the age of 13. If you are aware of, or suspect that, someone under the age of 13 is using the Service without permission, please notify us immediately by contacting us as detailed in the How to Contact Us section below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

6. Our Use of Personal Information

We collect and use personal information for the following purposes:

  • Providing the Service and providing services requested by, or reasonably anticipated within the context of our relationship with, you;

  • Managing your relationship with us and responding to your inquiries or requests;

  • Managing your account, including tracking your username and password;

  • Tracking your shopping cart;

  • Personalizing the Service and the marketing messages you receive from us;

  • Providing you with promotional materials and information that we believe will be relevant to you;

  • Administering promotions, events, or surveys;

  • Analyzing use of the Service and improving the Service;

  • Perform internal research;

  • Providing you with marketing that we or our ad partners believe will be of interest to you;

  • Assessing the success of our marketing and advertising campaigns;

  • For job applicants, to evaluate your eligibility for employment;

  • Detecting security incidents and protecting against malicious, deceptive, fraudulent, or illegal activity or prosecuting those responsible; and

  • Complying with legal and regulatory obligations.

7. Our Disclosure of Personal Information

We share your personal information with the following third parties:

  • Our group companies, including our parent company holoride, GmbH. For information about our parent company’s privacy practices, please see https://www.holoride.com/en/legal/privacy-policy.

  • Service providers, including IT hosting and outsourcing providers, payment processors, shipping providers, web analytics providers, customer relationship management software providers, and marketing providers. For job applicants, this may also include background check vendors and human resources and information technology vendors. In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites.

  • Advertising and social media networks to provide you with marketing and advertisements that we or our ad partners believe will be of interest to you.

  • Advisers and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.

  • With third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction.

  • Government bodies, dispute resolution organizations, law enforcement agencies, or third parties, in connection with (a) responding to a subpoena, search warrant, or other lawful request for information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.

8. Your Privacy Choices

If you no longer want to receive our newsletter or other marketing communications, you may unsubscribe at any time by following the unsubscribe options in the communication itself. Alternatively, you can contact us at the details in the How to Contact Us section below.

You may also delete your account at any time by either sending a message to the contact details in the How to Contact Us section or through such options in your account.

9. How We Store and Safeguard Personal Information

We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. Whenever you give out personal information online there is a risk that third parties may intercept and use that information. Although we seek to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.

You play an important role in keeping your information secure. You should not share your username or password with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately at the details in the in the How to Contact Us section.

We retain personal information for as long as necessary to fulfill the purposes for which the information was collected; as needed to address tax, corporate compliance, employment, litigation, and other legal rights and obligations; and as otherwise permitted by law.

10. Additional Disclosures for Residents of California

This section describes how we collect, use, process, and disclose personal information of California consumers and the rights you may have under California law. These disclosures are intended to supplement this Privacy Policy with information required by California law.

To understand what personal information we may have collected about you, and from where we collected it, please see the section 'Information We Collect'.

We collect this personal information, as further described in the 'Our Use of Personal Information' section, to operate, manage, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives.

In the past 12 months, we have disclosed the following categories of personal information for business or commercial purposes to the categories of recipients listed below:

Identifiers

  • Our group companies

  • Service providers

  • Advertising and social media networks

  • Advisers and financial institutions

Financial and Commercial Information

  • Our group companies

  • Service providers

  • Advisers and financial institutions

User-Submitted Content

  • Our group companies

  • Service providers

Audio-Visual Information

  • Our group companies

  • Service providers

Job Applicant Information

  • Our group companies

  • Service providers

  • Advisers and financial institutions

  • Government bodies, dispute resolution organizations, law enforcement agencies, or third parties

Vehicle Information

  • Our group companies

  • Service providers

  • Advisers and financial institutions

Internet or Other Electronic Network Activity

  • Our group companies

  • Service providers

  • Advertising and social media networks

Device Information

  • Our group companies

  • Service providers

  • Advertising and social media networks

Inferences

  • Our group companies

  • Service providers

  • Advertising and social media networks

Sensitive Personal Information

  • Our group companies

  • Service providers

  • Advisers and financial institutions

  • Government bodies, dispute resolution organizations, law enforcement agencies, or third parties

For more information on how your information is shared, please see the 'How We Share Your Personal Information' section.

Your Rights

Under California law, you have a right to notice, upon collection, of the categories of personal information collected and the purposes for which the information will be used. We have provided this noticed through this Privacy Policy. In addition, California residents have additional rights, subject to certain limitations, including:

  • Access: You have the right to access a copy of the categories and specific pieces of personal information that we have collected about you.

  • Correction: You have the right to request that we correct inaccurate personal information that we hold about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.

  • Deletion: You have the right to request that we delete or anonymize your personal information, with certain exceptions.

  • Sale/Sharing Opt-out: You have the right to opt-out of the sale of your personal information.

  • No Retaliation: You have the right to be free from discrimination for exercising your rights.

Exercising Your Right to Access, Correction, or Deletion

To submit a request to access, correct, or delete your information as a consumer or as an authorized agent, contact us at support-us@holoride.com. Once we receive a request, we will take steps to verify your request. We will ask for information that is reasonable in light of the nature of your request.

If an authorized agent is used to make a request on your behalf, we require the authorized agent to provide proof that you gave them permission to submit the request on your behalf. We may also require you to verify your identity directly with us.

Sale of Personal Information

holoride does not sell or share personal information in exchange for money. However, our use of some cookies and similar technologies may be considered a “sale” under California law. California law defines “sale” broadly to include any disclosure of information in return for any value. The value does not need to be monetary like in a traditional sale.

The categories of personal information disclosed that may be considered a “sale” under California law are: Identifiers, Device Information, Internet or Other Electronic Network Activity, and Inferences.

The categories of third parties to whom personal information was disclosed that may be considered a “sale” under California law are: Advertising partners and social media networks.

You can learn more and opt out of the use of your information for these purposes by clicking the “Do Not Sell or Share My Personal Information” link at the bottom of the Sites.

Your request to opt-out of sales of your personal information will be linked to your browser only. As such, you will need to apply these settings on each device and browser from which you wish to opt out. Similarly, if you clear your browser’s cache (such as by deleting cookies), you will have to apply this setting again.

We do not sell, or have actual knowledge of any sale of, the personal information of minors under 16 years of age.

11. Links to Other Websites

To provide increased value to our visitors, we may choose various third-party websites (e.g., our service providers, partners, social media networks) to link to within the Site. We have no control over these linked sites, each of which has separate privacy and data collection practices independent from us. As such, we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites.

12. Effective Date and Changes to this Policy

This Privacy Policy is effective as of the date above and will remain in effect until a new policy supersedes it. We may choose to update this Privacy Policy at our discretion, so you should check this page periodically as the terms may change from time-to-time. The most recent version of the Policy will be reflected by the “effective” date noted at the top of the page. In the event of a material change to this Privacy Policy and where required by applicable law, we will provide a conspicuous message informing you of the change through the Site, via an email address associated with your account, or other communication methods that we deem reasonable. Your continued use of the Service will constitute your acknowledgment of, and agreement to, the Privacy Policy in its current version.

13. How to Contact Us

If you have any questions about this Privacy Policy, or any holoride privacy practices, you can reach us at: support-us@holoride.com.