Turning vehicles into moving theme parks

holoride takes everyday journeys and transforms them into hyper-immersive experiences by combining navigational and car data with XR.

Adding thrill to every ride

We spend a lot of time on the go. Let’s make it count. We believe that every journey should be enjoyed. Like a trip to a theme park, holoride gives you a fun and connected experience with every ride.

XR enriched by
driving physics

Until now, immersive experiences have been mostly visual. But holoride includes the real-time physical feedback of the vehicle you’re in, making your experience even more intense. So you really start to feel what you see. With holoride, reality becomes part of the game.

Elastic
content

The most exciting experiences are the new ones. With holoride, every ride is a new adventure and the XR content is never the same. holoride’s elastic content adapts to the route length and type, driving styles, and location for experiences tailored to your journey.

More euphoria,
less nausea

People often can’t enjoy transit time, because watching a movie or reading makes them feel uncomfortable. By matching what you see and what you feel with almost no latency, holoride is able to reduce motion sickness. Being in transit becomes time well spent.

Experience
While commuting, users are able to enjoy an ever-expanding variety of holorides with their standard XR device. Passengers can choose their experience from a simple interface and the content will immediately adapt to the route, the driving dynamics, and the environment. Integrating real events in real time.
Data
Fueled by various data sources, holoride creates the future of in-vehicle media. The technology uses navigational data of a travel route and time, and combines it with vehicle data, from steering to accelerating and stopping. In the near future, data from connected cities and other vehicles will be added to make XR on the go an even richer and more immersive experience.
Technology
holoride’s software development kit will soon enable content creators to design, test, and deliver an ever-growing variety of holoride experiences. It connects standalone XR devices with cars independent of brand or manufacturer. Currently, the development kit is still in alpha stage and is being tested by OEMs and media companies.
Experience
While commuting, users are able to enjoy an ever-expanding variety of holorides with their standard XR device. Passengers can choose their experience from a simple interface and the content will immediately adapt to the route, the driving dynamics, and the environment. Integrating real events in real time.
Data
Fueled by various data sources, holoride creates the future of in-vehicle media. The technology uses navigational data of a travel route and time, and combines it with vehicle data, from steering to accelerating and stopping. In the near future, data from connected cities and other vehicles will be added to make XR on the go an even richer and more immersive experience.

On request, a holoride demo is available in southern Germany.

Request a demo ride

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News

holoride Completes Series A Funding Round

Automotive Tech Leaders Join Forces as Terranet Leads holoride’s Double-Digit Million Euro Investment Round

22 Apr 2021

More news

Press

It is no longer a drive from A to B, now you jump into an experience.
holoride`s in-car VR solution is the best thing at CES 2019.
I've experienced countless VR experiences, and this was one of the best demos I`ve had.
The five-minute ride was nearly theme park quality.
Few technology demos have left me as impressed as I was with this system.
Best of CES: It`s a meshing of real and digital for a type of interactivity we've never seen before.
I'd meant to peek out from under the headset during the 5-minute ride, but I was too immersed in the space adventure.
In fact the system is so in tune, it felt more like hours on a ride in Disney Land or Magic Mountain. It's actually really fun.
Let me be clear: It was awesome fun, and I'd happily buckle up for another round of the game.
It was delightful, thrilling and shockingly seamless.
Sounds like fun? It is.
Unused passenger time can be monetised.
Porsche brings Virtual Reality to the backseat.
holoride is nominated as top innovator finalist for...
Porsche turns the back seat into a VR-cockpit.
It is no longer a drive from A to B, now you jump into an experience.
holoride`s in-car VR solution is the best thing at CES 2019.