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Porsche stands for emotional and dynamic customer experiences and the joint pilot with holoride is a great teaser on how these experiences can be translated to a digital future,

We are collaborating with Porsche Cars North America to give riders the thrill of a high-speed ride, combined with a highly-immersive VR experience,

Premiere for the gaming pilot at the Porsche Experience Center Los Angeles in collaboration between holoride and Porsche.

Porsche and holoride launch in-car virtual reality attraction | holoride

Porsche and holoride launch in-car virtual reality attraction

Cosmic Chase

Announcing the integration of holoride in Audi series vehicles as of June 2022 at this year’s SXSW 2022

holoride brings XR to Audi series vehicles | holoride

holoride brings XR to Audi series vehicles

audi series integration

holoride is on a mission to create exciting in-vehicle experiences for passengers to travel the Metaverse, and that starts with putting our technology in the hands – or on the heads – of riders,

VIVE Flow can fit in the palm of your hand and still deliver a breathtaking experience,

Together with HTC we launch XR on-the-go for VIVE Flow users at Mobile World Congress 2022

holoride and HTC debut ride-ready glasses | holoride

holoride and HTC debut ride-ready glasses for in-car entertainment

HTC announcement

German startup pioneering in-vehicle extended reality (XR) technology achieved a spot among Hyundai Motor Group’s prestigious innovation program.

holoride completes Hyundai’s ZER01NE Accelerator | holoride

holoride completes Hyundai’s ZER01NE Accelerator

Another year passes by and a lot has happened in 2021. We're looking back at a year full of milestones and growth.

A holoride recap of 2021 | holoride

Looking back at a year full of milestones and growth

recap

We have announced teaming up with Terranet AB to explore innovative applications for their VoxelFlow technology.

Teaming up with Terranet AB | holoride

Terranet and holoride exploring super-human vision technology in autonomous vehicles

The RIDE token will be essential for building a vibrant and sustainable economy for the holoride ecosystem, connecting car manufacturers, content creators, brands, and passengers, and enabling them to capture value along the way.

With strong support from Audi, holoride is leading a new innovation front that has the potential to be transformational for the automotive industry and bring Elrond technology into the hyperconnected cars of the future. We are thrilled to accelerate the adoption of a new technology and business vertical as the first project on the Maiar Launchpad.

Announcing the launch of the holoride token RIDE on the Maiar Launchpad.

holoride releases its own cryptocurrency | holoride

Accelerating into the future: holoride releases its own cryptocurrency

Our upcoming presentation at AWE will give developers the inspiration and insight needed to build extended reality games for in-vehicle settings using holoride’s Elastic SDK,

holoride is pioneering in spaces that hold immense potential for the evolution of the industry. I’m looking forward to sharing our company's experiences working with the Elastic SDK, Unity, and what this technology means for other content creators who want to innovate in the in-vehicle entertainment space.

holoride’s Elastic SDK gives Unity creators like Schell Games the ability to create immersive experiences that can be unique to a car, its passengers and the environment in which they travel.

Nils Wollny, CEO & Co-Founder of holoride and Schell Games CEO Jesse Schell will explore how extended reality experiences will change the future of in-car entertainment

holoride and Schell Games CEOs at AWE 2021 | holoride

holoride and Schell Games CEOs to Present at AWE USA 2021

We’re opening a world full of possibilities for content creators to start building contextual, immersive experiences for passengers. By eliminating tech and business complexity, we encourage content creators to unleash their full creative potential and embark on this ride to build great content.

holoride is revolutionizing the way that we can interact with moving objects, both in the digital and physical world and is representative of how Unity’s platform is the underlying SDK for the metaverse.

holoride released its Elastic Software Development Kit (SDK) that runs on the Unity game engine, on the newly launched Creator Space.

holoride launches Elastic Software Development Kit | holoride

holoride Launches Elastic Software Development Kit on Unity’s Real-Time 3D Platform

Leveraging the power of blockchain technology for unparalleled user experiences

We’re excited to explore blockchain’s potential with holoride,

We have our eyes set on the future, and this technology will help get us there,

Leveraging blockchain technology to supercharge the experience and commercial value for both passengers and partners.

holoride deploys Elrond blockchain and NFTs | holoride

holoride to Launch Blockchain-Based Ecosystem

holoride founders from left to right: Daniel Profendiner, Nils Wollny, and Marcus Kuehne

We’re excited that cutting-edge automotive technology and premium content creation are represented in our new, expanded group of investors, as well as the core markets of our business with excellent partners from Europe, China, and the U.S.

With the upcoming market introduction of holoride and our ambition to integrate it in our cars in 2022, we are taking the in-car experience to the next level and leverage the way of how we are delighting our customers,”

holoride has completed its Series A investing round, collecting €10 million in first closing and earning the company a €30 million valuation.

holoride completes Series A funding round | holoride

holoride Completes Series A Funding Round

SXSW Winner

We’re beyond thrilled to have received this extraordinary recognition and feel humbled to be named among some of the world’s most innovative startups that are pioneering the future of their industries,

Now in our 13th year of programming, Pitch continues to showcase the best technology from around the world, proving our dedication to highlighting today’s most forward-thinking movers and shakers,

holoride is taking the top prize in the Entertainment, Gaming & Content category along with being named Best in Show award at the 13th annual SXSW Pitch®.

holoride honored at 13th Annual SXSW Pitch | holoride

WE WON! holoride Honored at 13th Annual SXSW Pitch

Clark Parsons @DLD Europe

We’re excited to have Clark on board as another brilliant advisory board member.

holoride is growing its Advisory Board. Clark Parsons is the newest addition to our stellar group of advisors.

Introducing Clark Parsons to the holoride Advisory Board | holoride

New advisor on board

holoride joins the Qualcomm XR Enterprise Program. The collaboration with the Californian world-leading wireless technology innovator is another milestone.

holoride joins Qualcomm XR Enterprise Program | holoride

holoride joins Qualcomm XR Enterprise Program

The holoride Advisory Board with our three founders Marcus, Nils and Daniel

We’re thrilled to add some of the world’s most talented industry leaders and pioneers to our advisory board

Announcing the formation of holoride's stellar advisory board with major industry leaders and pioneers from tech, mobility, and Hollywood.

Officially Introducing holoride’s Advisory Board | holoride

Stepping up the Game: Officially Introducing holoride’s Advisory Board

Lined up for the world's first holoriders

Riders will be able to experience first-hand what the future of in-vehicle entertainment looks like through the lens of the compelling story of the Bride of Frankenstein.

This partnership with holoride and Ford highlights NBCUniversal’s ongoing commitment to collaborate with the most innovative technology companies and consumer brands to create unique and forward-thinking immersive experiences for our audiences.

Teaming up with Universal Pictures and Ford for the world’s first in-car VR experience open to the general public at Universal CityWalk of Hollywood.

holoride goes Hollywood with Universal Pictures and Ford | holoride

holoride goes Hollywood

A Porsche Cayenne takes passengers into a “world of worlds”

For the first time, we not only show that our technology enables entertainment and gaming in a moving vehicle. This time the news is about non-fiction, education, and edutainment.

We play a decisive role in shaping the evolution of moving image consumption and are delighted to be able to reach passengers now also in their vehicles with our high-class documentaries.

holoride collaborates with Porsche and Discovery Channel at Porsches Next Visions Day, part of IAA and offers XR experiences for holoriders.

Implementing edutainment for the first time | holoride

Implementing edutainment for the first time

holoride technology works in Porsche, Daimler and EvoBus vehicle

After 100 days being a part of the STARTUP AUTOBAHN innovation program, holoride works with Porsche, Mercedes-Benz, and the Daimler subsidiary EvoBus.

100 days of STARTUP AUTOBAHN | holoride

100 days of STARTUP AUTOBAHN

Our founders Marcus, Nils and Daniel wearing 浩乐行

After our successful company launch at CES in Las Vegas this year, CES Asia is the perfect opportunity to enter the Chinese market. Our approach is to become the leading platform for immersive, motion-synchronized in-vehicle experiences - and the Chinese market is a key piece to this aim.

It is amazing to be one of the first creative content studios to work with the alpha version of the holoride SDK. We are literally breaking new ground in the segment of in-car-entertainment and real-time 3D – technologically as well as creatively.

At CES Asia in Shanghai, holoride kicked off to the Chinese market. Together with Audi we introduced two new Elastic Content demonstrations to the public.

Kicking off to the Chinese market at CESE Asia in Shanghai | holoride

Kicking off to the Chinese market

By merging IoT, AI and XR, holoride connects three key technologies that are of highest interest for us as an industry leader of digital user experiences

After seeing one of holoride's very first prototypes, I knew we could do great things together. This technology is an invitation to really think outside the box,

Tech startup holoride announces collaboration with the first three powerful production studios: Mackevision, REWIND, and Schell Games.

holoride announcing first production studios | holoride

Announcing first production studios

holoride turns the car into a virtual reality experience platform at CES

It was delightful, thrilling and shockingly seamless.

It's like Ready Player One - but in the back of your car.

First steps on a global stage. In 2019 holoride enters CES Las Vegas together with Audi and offers the first VR space experience. Read the review.

holoride goes CES Las Vegas | holoride

First steps on a global stage

Learn more

Until now, immersive experiences have been mostly visual. But holoride includes the real-time physical feedback of the vehicle you’re in, making your experience even more intense. So you really start to feel what you see. With holoride, reality becomes part of the game.

XR enriched by driving physics

The most exciting experiences are the new ones. With holoride, every ride is a new adventure and the XR content is never the same. holoride’s elastic content adapts to the route length and type, driving styles, and location for experiences tailored to your journey.

Elastic Content

People often can’t enjoy transit time, because watching a movie or reading makes them feel uncomfortable. By matching what you see and what you feel with almost no latency, holoride is able to reduce motion sickness. Being in transit becomes time well spent.

More euphoria, less nausea

Adding thrill to every ride

Announcing: RIDE

Turning back seats into entertainment spaces

backset entertainment made by holoride

A perfectly-synchronized journey through virtual worlds.

Creativity and imagination build realities 

Curious? Join the team!

holoride takes everyday journeys and transforms them into hyper-immersive experiences by combining navigational and car data with XR.

Turning vehicles into moving theme parks.