holoride joins Qualcomm XR Enterprise Program

Announcing our collaboration with the Californian world-leading wireless technology innovator

holoride x Qualcomm

We’re super excited and proud to share that we’re joining the Qualcomm XR Enterprise Program. Another important milestone in bringing the future one step closer and our endeavor to change in-car entertainment.

Learning from a pioneer

Qualcomm Technologies, Inc. is a pioneer and leading the way for a new era of technology. The San Diego based powerhouse offers within its Qualcomm Advantage Network XR technology leaders resources and encourages growth through joint planning and business development across many industries, including: manufacturing, energy, healthcare aerospace, education, insurance, retail, transportation and architecture, engineering, and construction (AEC).

“holoride is extremely proud to have entered the Qualcomm XEP, as Qualcomm Technologies is a critical player in understanding what is necessary to ensure holoride readiness for both headsets and vehicles,” said Marcus Kuehne, CXO, and co-founder of holoride, who handles partnerships for the company. “Most consumers feel as though their time in the car is currently wasted. Our mission is to change that with XR technology that provides passengers a way to be entertained, to learn, and to even be more productive while getting from A to B. Our collaboration with Qualcomm Technologies has the potential to become the catalyst for headsets by adding vehicles as another use case. This is of major importance for holoride and will also strengthen our relationships with key industries.”

Bringing Automotive Expertise to the Table

With years of experience and expertise in the automotive industry, holoride will add important know-how to the program. Our proprietary technology enables XR content to connect to car data, giving automotive passengers an experience that opens a new layer of immersion and entertainment.

“In today’s landscape, there are many industries that need XR technology to improve the lives of all consumers. Transportation is towards the top of that list,” said Brian Vogelsang, senior director of product management, Qualcomm Technologies, Inc. “We are excited to have holoride join the Qualcomm XEP as a company who is dedicated to using XR technology to transform the way we look at our commutes and making the passenger journey immersive and enjoyable.”

What’s Next?

Well, we can’t wait to get going and connect with the various AR & VR companies that have joined this program. And, of course, to speak and work with the Qualcomm team. Stay tuned for further updates.

About holoride

German startup holoride creates an entirely new media category for passengers by connecting Extended Reality (XR) content with data points from the vehicle in real time. These data points include physical feedback, like acceleration and steering, traffic data, as well as travel route and time. holoride technology provides a new type of immersion into any kind of VR content, creating a breathtaking, immersive experience, and significantly reducing motion sickness. The tech startup was founded at the end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, who holds a minority stake in the startup. It was hailed “Best of CES” four times (Las Vegas, January 2019), recognized as one of the 100 Best Inventions of 2019 by TIME Magazine and is part of the global innovation platform “STARTUP AUTOBAHN powered by Plug and Play.” In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.