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About us
At holoride, we truly believe in the power of storytelling. A story well told ignites your imagination and brings you into the heart of the action. Adding technology into the mix allows us to create completely new dimensions of storytelling with an unparalleled immersiveness. We’re pushing the boundaries of what’s possible because we believe that in-car entertainment should not be limited by screen size or travel time. We’re passionate about cars, media, and technology, which is why holoride is more than “just another” entertainment solution. It’s the future of how we will entertain ourselves while on the go.
Our purpose
Making transit time count. We believe that time is the most precious resource—and commuting shouldn’t waste it. With holoride, transit time becomes valuable time that makes people on the go smarter, happier, and even more productive.
Our vision
Turning vehicles into moving theme parks. The joy of letting go and being drawn into a new world is something that people of all ages share. That’s why the “moving theme park” is the perfect metaphor for what we want to achieve: a mesmerizing environment on the go.
Our mission
Adding thrill to every ride. We’re bringing a new media category to the world: Elastic Content. It links extended reality with real-time motion data to create immersive, adaptive, and—if desired—shared experiences that are never the same twice. Elastic Content delights, excites, and inspires people wherever they want to go.
Meet the founders
Meet the people behind holoride's grand vision.
Nils Wollny
Co-founder & Chief Executive Officer
Served as Managing Director of one of Europe’s leading market-listed digital agencies. Former Head of Digital Business at German premium car manufacturer Audi. Nils was named “Rising Star 2020” by Automotive News Europe.
Daniel Profendiner
Co-founder & Director Advanced Development
More than ten years of experience in programming and concept development for piloted driving and virtual technologies. Developer of algorithms for self-driving cars and former Lead Engineer for Immersive In-Car Technologies at Audi.
Marcus Kuehne
Co-founder & Director Intellectual Property
Almost 20 years of experience in product marketing, development, and strategy at Audi. Marcus filed more than 200 patents for infotainment and immersive tech applications. Founder of one of Germany’s largest VR communities.
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/f/113424/3831x5746/82910f0f6a/holoride_nils-wollny_headshot-official_portrait.jpg "holoride_Nils Wollny")
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/f/113424/3463x5194/5ca5842fb2/holoride_daniel-profendiner.jpg "Daniel Profendiner, Co-founder & CTO of holoride")
/f/113424/3412x5118/f8150bafcc/holoride_marcus-kuehne.jpg)
/f/113424/3412x5118/f8150bafcc/holoride_marcus-kuehne.jpg "Marcus Kuehne, Co-founder & Director Intellectual Property")
Meet the advisors
Back (from left): Dirk Ahlborn, Palmer Luckey, Anthony & Joseph Russo, Thomas Alt; Front (from left): Kathleen Cohen, Todd Makurath, Greg Castle
Anthony & Joseph Russo
Directors, Avengers: Infinity War & Endgame
The Russo Brothers are American film and TV directors best known for their four installments in the Marvel Cinematic Universe, including Avengers: Infinity War (2018) and Endgame (2019). They advise holoride from an entertainment and storytelling perspective.
Palmer Luckey
Founder, Oculus VR (Meta)
Entrepreneur and founder of Oculus VR, which was acquired by Meta in 2014, and creator of the Oculus Rift. Oculus is widely credited with reviving the virtual reality industry. Palmer advises holoride on technology and product innovation.
Dirk Ahlborn
Founder & Chairman, Hyperloop TT
Entrepreneur, investor, founder, and chairman of Hyperloop Transportation Technologies Inc. Known for his unique approach to bringing paradigm-shifting business to life, Dirk advises holoride on innovation and opportunities in the mobility industry.
Thomas Alt
Founder & CEO, Metaio AR (Apple)
Entrepreneur and founder of Metaio AR, which was acquired by Apple in 2015. Currently serves as Partner at Atlantic Bridge, a global growth equity tech investment firm. Thomas advises holoride on AR, VR, and product innovation.
Kathleen Cohen
Founder, The Collaboratorium
A creative, immersive strategist within emerging tech, Kathleen has held roles at Disney Parks & Resorts, Dreamworks, and IBM Innovation. Through her work as it relates to the Metaverse, she provides an ethical angle to holoride’s technology.
Greg Castle
Founder, Anorak Ventures
Managing Partner of Anorak Ventures, a seed-stage VC firm focused on emerging technology. Greg held senior strategic and marketing roles at Scaleform, Autodesk, and Glassdoor, and advises holoride on funding and financial opportunities.
Clark Parsons
Managing Director, Internet Economy Foundation (IE.F)
Managing Director of the Internet Economy Foundation (IE.F) and partner at iconomy, a consultancy based on business strategy and structures for early-stage ventures. Clark advises holoride on investment and regulatory topics.
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/f/113424/1500x2100/d55a020dca/portrait-russo-brothers.jpeg "Russo Brothers holoride advisors")
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/f/113424/1500x2100/c2d248e984/portrait_palmer-luckey.jpeg "Palmer Luckey")
/f/113424/1500x2100/71e278b712/portrait_dirk-ahlborn.jpeg)
/f/113424/1500x2100/71e278b712/portrait_dirk-ahlborn.jpeg "Dirk Ahlborn holoride advisor")
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/f/113424/1500x2100/30b59481b5/portrait_thomas-alt.jpeg "Thomas Alt holoride advisor")
/f/113424/1500x2100/96f56d14a2/portrait_kathleen-cohen.jpeg)
/f/113424/1500x2100/96f56d14a2/portrait_kathleen-cohen.jpeg "Kathleen Cohen holoride advisor")
/f/113424/1500x2100/50e3cbdc8b/portrait_greg-castle.jpeg)
/f/113424/1500x2100/50e3cbdc8b/portrait_greg-castle.jpeg "Greg Castle holoride advisor")
/f/113424/458x641/6e57c33583/portrait_clark-parsons_holoride-advisor.jpg)
/f/113424/458x641/6e57c33583/portrait_clark-parsons_holoride-advisor.jpg "Clark Parsons holoride advisor")
Our investors
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Audi
The Audi Group, with its Audi, Ducati, and Lamborghini brands, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. With new models, innovative mobility offerings, and other attractive services, Audi is working towards sustainable, individual premium mobility.
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Terranet AB
Terranet develops software for radio-based solutions and 3D image analysis for advanced driver-assistance systems and autonomous vehicles (ADAS and AV). The Swedish software company is pioneering breakthrough safety technology for the ADAS and AV industries. Terranet Holding AB (publ) is listed on Nasdaq.
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Schell Games
Schell Games is the largest full-service educational and entertainment game development company in the United States. Founded in 2002 by award-winning game designer and author Jesse Schell, the company boasts a highly talented array of artists, engineers, producers, and game designers.
General Questions
If you’d like to find out more about holoride or have any questions, feel free to reach out to us.