New advisor on board

Introducing Clark Parsons as our newest addition to the stellar holoride Advisory Board30 Jan 2021
picture of clark parsons
Clark Parsons @DLD Europe
We’re delighted to announce that we’re growing our Advisory Board with another brilliant and well-experienced individual. Clark Parsons is the newest addition to our stellar group of advisors and will be complementing the in-depth knowledge of our advisory board. Clark will advise holoride on investment and regulatory topics.
“We’re excited to have Clark on board as another brilliant advisory board member.” says Nils Wollny, CEO & co-founder of holoride. “Clark has vast experience in the internet economy business while understanding the pitfalls, complexity, and importance of policies and regulatory topics as the premise for a young startup’s success. We’re confident he’ll add valuable know-how and are happy to have him join us on our journey.”
A native of Alabama in the USA, Clark Parsons is the Managing Director of the Internet Economy Foundation (IE.F) in Berlin and partner at iconomy. He began his career as a journalist and was a consultant for internet companies like CitySearch. In 2005, Clark and a co-founder launched Vortel GmbH, a Voice-over-IP telephone company that was sold in 2008. After leading the Berlin School of Creative Leadership, Clark then joined the Internet Economy Foundation at its start in January 2016.
The IE.F is an independent think-tank working for the development of a competitive Internet economy in Germany and Europe. As partner at iconomy, Clark advises a wide range of digital companies on strategy, financing, business development, policy, and communications.
He is a frequent speaker and moderator at global events such as DLD, Munich Security Conference, and NOAH. He lives in Berlin with his wife and two young digital natives.
holoride’s initial eight members of the Advisory Board include:
Anthony & Joseph Russo – Directors Marvel Avengers Infinity War & Endgame
Todd Makurath – Founder & Chairman, Superconductor
Dirk Ahlborn – Founder & Chairman, Hyperloop TT
Palmer Luckey – Founder, Oculus VR (Facebook)
Thomas Alt – Founder & CEO, Metaio (Apple)
Kathleen Cohen – Thought Leader & Tech Humanist, Founder, The Collaboratorium
Greg Castle – Founder, Anorak Ventures
Find more detailed information about our advisors and their roles here.

About holoride

The German startup holoride creates an entirely new media category for passengers by connecting XR content with data points from the vehicle in real-time. These data points include physical feedback like acceleration and steering, traffic data, as well as travel route and time.
Open to all content creators and car companies, the technology has the power to change backseat entertainment forever; holoride technology significantly reduces motion sickness, opens up a new layer of immersion in games or educational journeys, and creates a stunningly immersive experience.
The tech startup was founded end of 2018 in Munich, Germany by Nils Wollny, Marcus Kuehne, Daniel Profendiner, and Audi, which holds a minority stake in the startup. It was hailed four times “Best of CES” (Las Vegas, Jan 2019) and has been acknowledged as “Best Inventions of 2019” by TIME Magazine. In 2021, holoride went on to win the prestigious SXSW Pitch and was also named Best in Show.
For any further information, please contact Rudolf Baumeister, Senior Marketing & Communications Manager at

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